You won’t rank high in Google if people do not enjoy your site
- Instead of checking your website statistics, check your own webpages and make sure you have the best information possible for your users.
- Consider adding unique or more specific images and graphics.
Can we improve these areas:
- more useful
- more simple
- more comprehensive
- more funny
- solve problems quicker or more effectively
- more visually stunning
- more current
- more functional for mobile devices
- more accessible
- faster to load
This means, your website has to present a persuasive case on your behalf. A good website can intrigue a user, make you look professional, and even help convert a random user into a customer.
According to a study done by Adobe in 2015, if people are given only 15 minutes to read a content, or engage with information on a website, two-thirds of them would engage with the website that is beautiful.
1: Age-Responsive Design
Why it converts: Whether you’re trying to reach Gen X, Gen Y (Millennials), Gen Z (the iGeneration), or Baby Boomers, there is power in this tactic. It figures that each generation will respond best to images and aesthetics targeted to them.
And by employing landing page strategy (see #9), you don’t have to devote your entire website to a particular demographic group. Instead, you can use generation-specific images and “feel” in your social media marketing and on landing pages to direct the group or groups of your choice to your offers.