Here’s the thing – just because you have a website, it doesn’t mean that it’s doing what you think it’s doing. If anything, it is probably turning away customers.
Additionally, consider the fact that just because you have a Facebook page for your product or service, that it isn’t doing what you think it is doing. Facebook can’t be the end all, rather, it should direct people where to go – your website.
Have you ever noticed that Facebook tends to change once a year? With that being said, so does their privacy settings. The movement of Facebook company pages, made Facebook have to consider this free service, and make people work for it.
The only way you are actually visible to your clients, is if they subscribe to your page after liking it; and just because you have likes, it doesn’t mean that they are seeing your updates.
I used to think that I could run my personal business from my Facebook page, but unless you are heavily active in making sure everyone is subscribing to your updates, or your product/service is something that everyone needs (rare), then chances are, you’re missing out on potential clients.
This is why understanding the need use Facebook pages in addition to your website, will drive more traffic. Much like the television shows such as Extreme Makeover – Home Edition, Love It or List It, or any variation of home renovation television shows – we understand the need to revamp and move forward.
Things become outdated, and no longer function as they were once intended to. Much has changed online over the last 4 years, and if you’ve created a website at some point during this period of time, you should consider what your website looks like.
Is your website functioning like you though it would when it originally went live a few years ago? Are your images pixelated? Are there any broken links? Can people even understand the content on your page, or better, can they even find what they are looking for in the clutter of content? Remember, less is more.
It’s time to admit that it might be time to update your website – a worthwhile investment. This is the driving point of your business, along with how people talk about it. With a quality website, and good customer service, your business can go far.
Are you ready for an Extreme Makeover – Website Edition? Let’s renovate your website.