1. DISCOVERY PHASE
The first and most important phase of Web Design is the discovery phase. We learn as much as we can about your business, your target market, your competition, and your goals. Everything we do in our Web Design strategy is meant to drive success to your business. It begins with a series of important questions:
- What does your brand convey about your business and how well do you stick to it?
- How do your offline and online marketing efforts compliment each other?
- Who are you trying to reach and where are you likely to make a connection?
- How tech savvy is your audience?
2. DESIGN PHASE
During the design phase we begin to explore the best possible way of presenting your information and message to your target market.
Website Design can be technical. It’s taking a lot of information and parsing it up into relevant content; content that’s engaging to your market while projecting your brand identity.We can take a single design concept and apply that look to everything; from your website or business cards to trade-show booths and print collateral.
3. DEVELOPMENT PHASE
Once the final vision has surfaced from our creative sessions, and the strategy for success is in place and we commence work production in our creative application suite.
Creative designs are converted into optimized code. Forms and questionnaires are produced to collect information from your target market. Tracking and measurement capabilities are also implemented into the product so that our clients can measure our works performance.
4. DEPLOYMENT PHASE
So, now that your collateral has been produced and the website is designed and built, we then continue to measure the success of the site over the next few months.
- Have we increased your web traffic?
- Have we helped promote sales?
- Have we achieved the goals set-forth in our Discovery phase?
Our success is not possible without your success – and the final phase, like our relationship, never ends. iScan 360 will be there for you to make small or large updates that keep your brand up-to-date.