Understanding Color

Understanding Color

color-icon
Web colors are based on LIGHTS and the industry standard uses Hexidecimal codes to choose colors from. Printing colors are based on INKS, the industry standard uses Pantone colors to choose from.

The two methods to create color are called:

• RGB: Red, Green, Blue (uses 3 color LIGHT values to create a hue)
• CMYK: Cyan, Magenta, Yellow, Black (uses 4 color INK mixes to create a hue)

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COLORS FOR WEB USE

RGB

ADDITIVE COLOR
rgb-cableThe colors used on computer monitors, digital cameras, televisions, and other light-based devices. This is a color system based on combining light to produce color. The more light you add, the lighter the image becomes. Also known as additive color.

COLORS FOR PRINT USE

CMYK

SUBTRACTIVE COLOR
CMYK2This is the standard color mode for printing projects. This is an process that is based on combining pigments in varying amount to produce color. The more ink (pigment) you add, the darker the image becomes. Also known as subtractive color.

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By | 2017-01-22T17:31:52+00:00 June 21st, 2013|Branding, General Useful Information, Print, Web|0 Comments

About the Author:

Ernest is a brand strategist and image specialist with over 25 years in visual communications. Recognized by the industry as a master designer and an expert in his field. His specialties are in building brand identity, website design and visual marketing.